A consistent brand presentation across platforms increases revenue by 23%.
We are a branding agency that delivers consistency.

A consistent brand presentation across
platforms increases revenue by 23%.
We are a branding agency that delivers consistency.

India’s leading schools that teach design, innovative thinking, management and film making were finally thinking of uniting under one identity. While they are one family, their diverse offerings bring dissonance to the way they are perceived by audiences across the board. Centrick was chosen as a branding agency to build a consistent brand, ground up with a singular voice and a unified visual language. Wow! A design school made us their branding agency. Pinch, Pinch.

Reputed schools, be it Harvard, NYU, or in India, IIMA and NID, have their brand roots deeply entwined in history, culture or local motifs. But we were tasked to create a new brand for diverse schools with global alliances. History, culture and local motifs, even beautifully designed, weren’t going to cut it. As their branding agency of choice, we peeled away layers of clutter and arrived at the seed of the offering. Innovation. This was a union of innovative schools and so we christened it as the Innovative Schools Union (ISU). Simple.

To craft this identity, we found inspiration in strange places. A quote on innovation by a professional fighter, Georges St-Pierre, gave birth to its shape. A phenomenon called “The Lilac Chaser” added a colour you can inhale, drink, touch and taste virtually. We left a design school shocked, yet amazed, that their branding agency came up with a mnemonic which had innovation in thought, shape and colour.

As consistent usage impacts revenue, we ensured its core elements came alive in all its facets of communication. As a branding agency that crafts design, digital first, email signatures were crafted before visiting cards and mailers before brochures. Being mobile friendly, the mnemonic rendered perfectly, even at 50 pixels.

At Centrick, we are consistent at what we do. We make brands look good. Now that’s what a branding agency should do for you.