We understand the real power of social media.
And we use it responsibly.

We understand the real power of social media.
 And we use it responsibly.

What is social media if not a representation of our intentions? 
What is social media if not a testimony to the impact of those intentions? At Centrick, we use social media to evoke an emotion and celebrate the essence of a brand. It’s not so much about a list of actionable items. It lies in chasing a feeling that an organisation sparks in us — its values, its promise and its spirit. That’s why, we use social media as a pedestal where the brand’s best version can be perched.

That’s what we did for Kirloskar Oil Engines. We encapsulated their support for farmers, their patriotic spirit in every innovation, their legacy that stands with the planet, and the impact of their solutions that power the world to be limitless. We captured their beliefs in thoughtful pieces to power their social media communication.


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(If the video doesn’t load, press ‘Command+R’ on your Mac or ‘Control+R’ on your PC to refresh.)

A Deserving Celebration Of The Nation’s Backbone.

For the literal bearers of fruit. The ones that ensure our plates are filled with nutrition. The ones who drive incomes and households of millions. The ones who toil in fields, come rain or shine. Kirloskar Oil Engines wanted to pay tribute to their relentless hard work. So, we put together a video celebrating the backbone of our nation.


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(If the video doesn’t load, press ‘Command+R’ on your Mac or ‘Control+R’ on your PC to refresh.)

Celebrating 75 Years Of Freedom And Innovation.

75 years ago, an uproar sparked a journey. A journey that turned civilians into heroes and neighbourhoods into monuments. Driven by our past, Kirloskar Oil Engines innovates for the future. And to commemorate their journey of growing with the country for 75 years, we scripted a social media video to show how their products and services power our nation.


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(If the video doesn’t load, press ‘Command+R’ on your Mac or ‘Control+R’ on your PC to refresh.)

A Facility That Cares About Its People, Community And The Planet.

To innovate for the future, we need to build a flourishing present. Kirloskar Oil Engines looks at innovation as an opportunity to be self-reliant and befriend the planet. Hence, we created a social media post covering the organic and sincere efforts they put into making their plant a sustainable facility.

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(If the video doesn’t load, press ‘Command+R’ on your Mac or ‘Control+R’ on your PC to refresh.)

Genetically Driven To Conserve Energy.

They say that energy is all around us, all we need to do is pay attention. Well, for Kirloskar Oil Engines, it’s in their DNA to make the most of the energy that surrounds their facilities. So, for World Energy Conservation Day, we captured the larger outcomes of their initiatives, processes and practices in an inspiring video.

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(If the video doesn’t load, press ‘Command+R’ on your Mac or ‘Control+R’ on your PC to refresh.)

A Toast To The Builders Of The Future.

From the bridges we cross to the vehicles we operate, we owe it all to the ingenuity of our engineers. Because the world as we see it would not be possible without their unwavering grit and innovations. So, when Kirloskar wished to honour the engineers of the world, we decided to raise them a grateful toast. On not just one page, but all Kirloskar company pages.

At Centrick, social media is not about churning out content or singing accolades about a brand’s offerings. For us, social media is about giving our brands a voice. So that if anyone is eavesdropping, we implore them to really listen.

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