When a small jewellery store in Mumbai wanted to bring alive their unique proposition, we jumped right at it. With a multi-designer model, Ruani was doing something no one in India had ever dared to. Showcasing promising talent from all over India as well as from around the globe, all under one roof. All we had to do was, tell the world about it.

Truly embodying sisterhood, Ruani’s unique efforts empowered the different pillars of society. To begin with, they provide a platform for upcoming jewellery designers to launch their line and create a name for themselves. They then offered world renowned, award-winning jewellery designers, access to the Indian market. Their customers, not only get to sample jewellery crafted by different designers in one store, but they get styling tips from Adornologist Varuna D. Jani herself. Advice that not only makes them look great but champions their individuality.

The final loop of sisterhood is complete with part of the proceeds going forward to help young girls skill up and live their dreams. A marvellous initiative indeed.

So, we stepped into the world of Ruani. We used content to make their glittering dream come alive. We paired the brand’s purple hues with their stunning photography, to create an envious Instagram grid. Here, we spoke the language of Ruani. We honoured the unique soul style of every adornist. Be it Vintemporary or Contemporary, Trendsetter or Naturalist. Each frame was perfectly orchestrated to proudly stand alone and yet seamlessly add to the bigger picture. We designed digital look books for stylists and customers alike, where the jewellery itself took front stage. We added a touch of marvellous to invite the world in and be just a little bit more marvellous themselves.