As a content marketing agency, we understand that we aren’t just limited to creating content. Our role is to change the world of the people who consume the content. That’s what content marketing is all about. It is about getting the eyeballs, engaging with the audience and retaining them, so whenever people think of buying jewellery, Ruani is what immediately comes to mind.

Content marketing starts with building awareness. We wanted people to know that there is a single jewellery store which holds unique jewellery crafted by different designers, each with their own sensibilities and inspiration. Digital look books were styled keeping this in mind and shared with an extensive database of customers and stylists.

Once they knew about the store, we wanted them to come in and explore it for themselves. For this, Ruani curated special events. We designed elegant invites welcoming them to experience marvellous evenings at the store. 

When Ruani brought world renowned jewellery designers to India for the first time, we used content marketing to let the world know. We created stylised video invites that captured the essence of their distinctive styles whilst showcasing their glamorous statement pieces. The instagram grid then paid homage to each international designer and the different celebrities who were spotted wearing their jewellery. We intentionally kept the content simple and elegant, letting the jewellery take centre stage every single time.