Life has become super-fast paced and highly automated. It is now digitally driven by bots and algorithms. Typically, a brand’s online marketing agency will build its messaging around this and invariably start drowning in the sea of sameness. A famous quote “They may forget what you said but they will never forget how you made them feel.” by Carl W. Buehner is more relevant today than ever. At Centrick, we are an online marketing agency that places this statement at the core of each strategy we craft and bring it alive through stories that evoke emotions.
The reason is clear. Research conducted at the Ohio State University on cognitive processes that occur when we become immersed in stories, proves that stories are 22 times more memorable than facts. This is due to a neurochemical called oxytocin. We are an online marketing agency, so we are not going to tell you about “oxytocin”. We are going to move on to what matters, applying this research to today’s marketing scenario.
Million pieces of content are created and shared every day. For a brand to take off, it needs to become more than just a product or service. Its online marketing agency needs to bring alive emotions, values and ideas that brands can offer their audience. It needs to turn the brand into an experience and create relationships with people who become its advocates for years to come.
At Centrick, we believe that in a crowded marketplace where everyone is focused on doing things faster, more efficiently, and automated, be the brand who dares to be human. These are the brands that stand out and, ultimately, turn into a legacy.