What is social media if not a representation of our intentions? What is social media if not a testimony to the impact of those intentions? At Centrick, we use social media to evoke an emotion and celebrate the essence of a brand. It’s not so much about a list of actionable items. It lies in chasing a feeling that an organisation sparks in us — its values, its promise and its spirit. That’s why, we use social media as a pedestal where the brand’s best version can be perched.
That’s what we did for Kirloskar Oil Engines. We encapsulated their support for farmers, their patriotic spirit in every innovation, their legacy that stands with the planet, and the impact of their solutions that power the world to be limitless. We captured their beliefs in thoughtful pieces to power their social media communication.