Re-imagining the experience
of a film festival dedicated to nature isn’t everyone’s cup of tea.
But through strategic branding and communication, we brewed a strong cup.

Re-imagining the experience of a film festival dedicated to nature,
isn’t everyone’s cup of tea. But through strategic
branding and communication, we brewed a strong cup.

In the true spirit of “Limitless”, Kirloskar extends its proposition beyond their engineering solutions to tackle environmental issues. Afterall, “limitless” cannot exist if our abundant resources of nature are not preserved. So, when we were tasked with taking on the branding and communication of “The Kirloskar Vasundhara International Film Festival”, we knew we had to re-think the experience, re-engineer the destination and re-design the festival identity and its communication, to ensure it is “limitless” in its purpose and reach.

Branding a film festival of this stature, to communicate its limitless mission, needed a look and feel that matched its story and strength of the initiative. A brand isn’t just a set of a logo, a website, and social media content. It is an experience. It is a sum of memories, stories and conversations that are intrinsically woven together with design. So, we conceptualised an identity that incorporated versatility and dynamism that could seamlessly unfold across all touchpoints.

To overcome the pandemic restrictions and reach a “limitless” audience, the film festival was all set to go online for the first time ever. We brought onboard OML and Insider.in as partners, given their experience with online festivals, ticketing and streaming.

Once the new identity was built and the destination was set, we had to communicate the message of The Kirloskar Vasundhara International Film Festival, to its audience at different touchpoints. We crafted the story of Mother Nature talking to her children, we urged the audience to stop and take notice of questions that demanded immediate answers and we then served this communication across different social media channels as well as offline touchpoints.

Branding and communication are at the core of a sound marketing strategy. When done right, it works as the voice of the brand, strengthening the relationship with the audience on the long-term basis. And that is what we did for the Kirloskar Vasundhara International Film Festival.

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A dynamic identity for a dynamic initiative.

The film festival takes on themes and tackles topics that impact our lives and everything around us. We wanted to create an identity that was just as impactful. So, we set the new look against a backdrop that will render beautifully on the back of the themes held each year. The colours, the elements, the type, they all pay homage to the intent of the film festival, ensuring that the logo was versatile and dynamic, just like the conversations that the film festival intends to spark.

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When Mother Nature talks, stop and listen.

The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire promotional concept for the film festival revolved around the thought, your mother has something to say to you. Will you listen?

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Mother Nature’s Plea To Her Children.

Kirloskar Vasundhara International Film Festival, unlike any other film festival, is a dialogue between its audience and nature. We used the same essence for branding and communicating the meaningful and purposeful message of the film festival. We chose to use the voice of Mother Nature serving as a reminder of her unconditional and selfless love, leaving us with a hard-hitting thought, what have we given Her in return?

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Health of Society: What Has Nature Sacrificed For Us?

There’s no denying that the last couple of years have been a big wake up call for all of humanity. No matter where we are or who we are, we’ve all spent a moment or two thinking about our actions. So, for the film, we thought to deviate from the obvious question and subtly remind the viewers of the scarifies the nature had to make for the world to go back to its normal.


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Health of Nature: How Do We Repay Nature For Giving Us The Essence Of Life?

People love oceans. Beaches, sand, water. But not many of us know that oceans amount to about 40% of the oxygen in our atmosphere. We take it for granted. The trees, the oceans, the land. With this film we wanted to ask the viewers a simple question posed in the backdrop of harrowing and disturbing visuals of devastations in nature – ‘Nature gives us the oxygen for free, what do we give in return?’


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State of Food Systems: How Have Food Systems Evolved Across Generations?

Why is the quality of food that we eat now is very different from what our fathers or their fathers ate? The health of our soil, our land is degrading by the minute. We chose Rice – the most common grain all over the world to communicate the simple truth that the rice that we eat now is very different from what our grandfathers ate.


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Sparking A Conversation On Conservation.

Meaningful content was created to drive home the message that the time is now to have this all-important conversation. Only when we talk about saving our planet at a global level, can collective action be taken to make the necessary changes. We then served this content across different social media channels to garner maximum visibility, registration, and participation.

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Extended An Invitation To Harmoniously Co-Existing With Nature.

While the Kirloskar Vasundhara International Film Festival had gone digital, we wanted to extend the communication to offline channels as well. So, we designed posters using stunning imagery to draw people in and shared a simple invitation to talk, discuss and learn.

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Re-imagining the branding and communication is a beautiful art of aligning a message and serving it to the right audience. As a marketing agency, we understand that to deliver this brand’s message, design has to be its silent ambassador.

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