As a marketing agency tasked with the mission to bring alive the proposition of “Limitless”, we had to first be limitless in our thinking. We couldn’t let conventional factors that are associated with the communication industry, limit our thinking, ideas or reach. The task becomes harder when you’re a marketing agency to a brand that gives you complete freedom while placing immense faith and trust in you to do the absolute best you can. You then obviously roll up your sleeves, get to work and ensure everything you do, looks good while adhering to guidelines set by someone else.
Designing communication and creating destinations is one thing. But, as a marketing agency, delivering that communication and driving audiences to these destinations is a gigantic task. We not only had to think big, we also had to partner big thinkers and we did just that.
We ensured that the brand’s story unfolded across all touch points seamlessly and effectively.
But, communicating a story is always just the start. A marketing agency has to build on it, sustain it and continue to engage audiences with it. Limitless, while someone else may have coined the term, is now our baby to nurture and grow for Kirloskar Ferrous, Kirloskar Oil Engines, Kirloskar Pneumatic, Kirloskar Chillers among others. To do this, we will leverage the right media channels and bring alive activations, communication, content and experiences.
At Centrick we understand our role as a marketing agency. Our task is in perpetual motion. We must continue to innovate every day.
We Penned A 130 Year Old Story.
We Then Etched It On The Hearts Of The Readers.
Being a 360 degree marketing agency, we jumped at the occasion of conceptualising, crafting, and designing communication that would feature on the front pages of leading Indian newspapers. Our partners ensured maximum impact, with a sustained presence over two days. So we crafted two separate stories. One on the values the forefathers instilled in the brand. The other, is how an organisation works tirelessly and partners with various industries and society, to ensure their potential stays limitless.