In the true spirit of “Limitless”, Kirloskar extends its proposition beyond their engineering solutions to tackle environmental issues. Afterall, “limitless” cannot exist if our abundant resources of nature are not preserved. So, when we were tasked with taking on the branding and communication of “The Kirloskar Vasundhara International Film Festival”, we knew we had to re-think the experience, re-engineer the destination and re-design the festival identity and its communication, to ensure it is “limitless” in its purpose and reach.
Branding a film festival of this stature, to communicate its limitless mission, needed a look and feel that matched its story and strength of the initiative. A brand isn’t just a set of a logo, a website, and social media content. It is an experience. It is a sum of memories, stories and conversations that are intrinsically woven together with design. So, we conceptualised an identity that incorporated versatility and dynamism that could seamlessly unfold across all touchpoints.
To overcome the pandemic restrictions and reach a “limitless” audience, the film festival was all set to go online for the first time ever. We brought onboard OML and Insider.in as partners, given their experience with online festivals, ticketing and streaming.
Once the new identity was built and the destination was set, we had to communicate the message of The Kirloskar Vasundhara International Film Festival, to its audience at different touchpoints. We crafted the story of Mother Nature talking to her children, we urged the audience to stop and take notice of questions that demanded immediate answers and we then served this communication across different social media channels as well as offline touchpoints.
Branding and communication are at the core of a sound marketing strategy. When done right, it works as the voice of the brand, strengthening the relationship with the audience on the long-term basis. And that is what we did for the Kirloskar Vasundhara International Film Festival.
A dynamic identity for a dynamic initiative.
The film festival takes on themes and tackles topics that impact our lives and everything around us. We wanted to create an identity that was just as impactful. So, we set the new look against a backdrop that will render beautifully on the back of the themes held each year. The colours, the elements, the type, they all pay homage to the intent of the film festival, ensuring that the logo was versatile and dynamic, just like the conversations that the film festival intends to spark.
Extended An Invitation To Harmoniously Co-Existing With Nature.
While the Kirloskar Vasundhara International Film Festival had gone digital, we wanted to extend the communication to offline channels as well. So, we designed posters using stunning imagery to draw people in and shared a simple invitation to talk, discuss and learn.