centrick

Lifelong, A Thrasio

Company - A match made

in e-commerce heaven

Lifelong, A Thrasio Company -
a match made
in e-commerce heaven

centrick

When the world’s leading acquirer of e-commerce businesses teams up with India’s leading D2C brand, you get more than fireworks. You get magic. When US based Thrasio partnered up with Lifelong and committed to invest Rs. 3750 crores to acquire India’s most promising, digital-first brands, that’s exactly what happened. Magic! After all, it is a match made in e-commerce heaven.

Lifelong has been an integral part of Centrick’s growth story with a strong relationship nurtured over the years. So, we naturally helped them transition into Lifelong, A Thrasio Company. From creating a landing page for the new venture to setting the brand guidelines for it, we made sure that the spirit of the partnership was honoured across the board.

We took the best of both worlds and created a visual language that would resonate with the audience. We designed it to ensure that their audience i.e. e-commerce business owners, could acknowledge and benefit from the expertise that Lifelong brought to the table, coupled with the experience Thrasio brings from across the world. From the choice of font, the riot of colours to the tone and tenor of the communication, we crafted brand guidelines that gave the audience exactly what they’d need to sell their business to Lifelong, A Thrasio Company. Confidence. All the while, making sure that Lifelong gave Thrasio a resounding welcome to India.