Costa Brava, a stretch of Catalan coastline that is transcendent and ethereal, was finally being served to an Indian audience. A company, with equal representation in both regions, now offered the discerning Indian traveller, tailor-made holidays to this region. Given its authority, knowledge and ability to craft experiences that are bespoke, delectable and timeless, we named it “VR Costa Brava”. Every brand should stand for something, generally represented as a tagline. The norm at Centrick is to keep things simple. The offering was personalised, the experience represented paradise, we positioned it as VR Costa Brava – “Paradise Made Personal”.
For a region known for its coves of paradise, charming towns and panoramic vistas, every element designed by Centrick worked hard towards bringing alive the experience of this region. How we used images, the way the website reacted to movement, how we placed text, grabbed attention without interrupting a visual treat. The VR Costa Brava website was crafted to be personal, superlative, intuitive and responsive. Just like the region.
The charm of this region then extended to other elements designed for VR Costa Brava. Brochures had large images, taking you on a visual journey through this exquisite region. The sand of this beautiful Catalan coastline, then had the logo etched in it to create visiting cards. The logo was a signature, signing-off on the fact that VR Costa Brava as a brand is synonymous with this region. Would you then trust anyone else to personalise your experience to this paradisiacal region?