Roy Menezes has spearheaded multiple digital transformation goals for brands, business and organisations alike.
Interactive campaigns created by Roy Menezes such as, The World’s First Online Animatronic Show, 24 hours at Lemans, The First Human Kinetic Energy Transfer System, Hippo Mom-line, Google at the Auto-expo, Idea Roadie Mobile Challenge, have won awards at both international and domestic shows.
Roy Menezes has led digital verticals across large network agencies, such as Ogilvy, RMG Connect (JWT) and Tribal DDB. He has built specialised teams in boutique agencies like Creativeland Asia and Sideways, and built digital and content verticals ground up at Condé Nast India and DY Works.
Roy Menezes has conceptualised campaigns, leveraging new age technology and interactive tools such as Arduino and NeuroSky for brands such as Audi, Nike, Google, Vodafone, Honda, Volkswagen, Chevrolet, Vogue, GQ, Imagica, Borosil, Kirloskar, Taj, Marriott, Tourism Ireland and Louis Vuitton Moët Hennessy.
He structured information architectures, data management systems, user experiences for web portals such as ‘Ahmedabad University’, ‘The Kirloskar Group’ and e-commerce platforms for brands such as ‘Borosil’ and ‘Nua’. Roy Menezes has also conceptualised ‘The Carnival of the Future’ for PI industries, keeping technology at the core. It included a “Virtual Tug of war”, “Antakshari Across States”, “Human Powered Unveiling” and a “Travelling Stage”.
Roy Menezes is most proud of a campaign called #MagicOfGlass. His team recreated the national anthem by showcasing Borosil’s employees and the glass manufactured by them.
Throughout his career, Roy has won numerous accolades at awards such as: The Spikes Asia Award, The Effie Awards, DMA Asia Echo Awards, Asia Mobile Marketing Awards, The One Show, The FAB Awards, The ADFEST Lotus Awards, The ABBY Awards.
Roy Menezes loves to transform and rebuild brands to better serve a new age audience.