Yes, we are small in size. But we think big. Kirloskar, one of India’s largest conglomerates, saw that in us and tasked us with the mission to bring alive a 130 year old philosophy “Limitless” and communicate it far and wide.
So, we got down to work. We made a few calls. You see, if you have to deliver “BIG” results, you need to go beyond your boundaries. You need partners that align, not only with your vision, but also with the thinking of the people who make Kirloskar one of the most innovative engineering conglomerates in the world.
The first one we made was to Publicity Parlour. We partnered with them and got Kirloskar the best media placements across national and regional newspapers, as well as on television channels. Front pages and impact properties, to be precise. Yes, we think big. So we made close to 150 multilingual edits, as each language is special and deserves equal respect.
For digital we went bigger. YouTube mastheads, Hotstar, InShorts, Moneycontrol, Network18, The Times Network, the regular social platforms, trending at No. 2 for 9.5 hours on Twitter and we leveraged the network of each and every Kirloskar employee, dealer and distributor on WhatsApp.
But what did we do?
We made sure the brand looked good by designing marketing communication such as print ads, display banners, social media content.
We crafted internal communication, conceptualised event content and ensured a film about the legacy, the present and the future of this organisation reached the people that mattered.
Don’t just take our word for it…
“We have worked with Centrick for over a year on digital media and marketing and also engaged them for the refresh exercise. They take complete ownership of the client and the task at hand, often working out-of-scope and under pressure with a great attitude. Creatively brilliant, dependable and always fun – it has been the start of a partnership that I’m sure will go a long way.”
Gauri Kirloskar – Director
Kirloskar Oil Engines Limited
“It was a refreshing experience to work with Centrick. They are an extremely creative agency. In particular, Roy and Anamta Shaikh’s work ethic, responsiveness and creativity were incredible. I think the results speak for themselves.”
Rahul Kirloskar – Chairman
Kirloskar Pneumatic Company Limited